Gustavo Gonçalves
Founder of Florestas.Social. I help companies turn tree planting into verifiable environmental compensation and customer rewards. We prove real ESG impact by linking sales to tracked trees, completely eliminating greenwashing.
Organizations (1)
Social Forest democratizes sustainability by connecting everyday consumption to real environmental regeneration. Every dollar spent at a partner brand becomes biological heritage — a fraction of a living African Mahogany tree (Khaya senegalensis), anchored on the Stellar blockchain, owned by the person who earned it. We call this model RWA as a Service (RWAaaS): companies don't invest in the asset — they use our infrastructure to distribute regenerative cashback to their customers. The consumer accumulates $LEAF tokens and forges a dNFT — a dynamic NFT that represents ownership of a real, growing tree. The tree belongs to whoever forges it. Unique competitive moat: Full control of the physical supply chain — from Viveiro Maravilha (seedlings) to Sómogno (processing) — eliminates counterparty risk and guarantees the permanence of every on-chain asset.
Social Forest democratizes sustainability by connecting everyday consumption to real environmental regeneration. Every dollar spent at a partner brand becomes biological heritage — a fraction of a living African Mahogany tree (Khaya senegalensis), anchored on the Stellar blockchain, owned by the person who earned it. We call this model RWA as a Service (RWAaaS): companies don't invest in the asset — they use our infrastructure to distribute regenerative cashback to their customers. The consumer accumulates $LEAF tokens and forges a dNFT — a dynamic NFT that represents ownership of a real, growing tree. The tree belongs to whoever forges it. Unique competitive moat: Full control of the physical supply chain — from Viveiro Maravilha (seedlings) to Sómogno (processing) — eliminates counterparty risk and guarantees the permanence of every on-chain asset.