Privacy Policy
Ma Earth (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect when you visit https://maearth.com, how we use it, and the rights you have under applicable data-protection laws.
1. Who we are
Ma Earth is an initiative in formation, transitioning to a Swiss-based entity, operating from Baarerstrasse 10, 6300 Zug. We steward educational programs, publications, and online content that support ecological and regenerative learning.
If you have questions about this policy or your data, please contact us at contact@maearth.com.
2. What data we collect
We collect only the information necessary to operate and improve our website and communications. This includes:
- Newsletter signup information – your name and email address when you choose to subscribe.
- Website analytics data – anonymous usage statistics gathered through Google Analytics and Webflow Analytics (e.g., page views, time on site, device type, and general location).
- Cookies and tracking pixels – small files that help us understand traffic patterns and improve site performance.
- Social-media embeds – when you interact with YouTube videos or social-sharing buttons, those platforms may collect data as described in their own privacy policies.
- Contact form submissions – information you provide when contacting us.
We do not collect sensitive personal data.
3. How we use your information
We use the data described above to:
- Send newsletters or updates you requested
- Monitor and improve our website’s performance
- Understand engagement with our educational content
- Ensure website security and reliability
We do not sell, rent, or trade your personal data.
4. Legal basis for processing
Under the Swiss Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR), we process your personal data based on:
- Your consent – for newsletters, cookies, and analytics where required
- Our legitimate interest – to maintain a secure, functional, and user-friendly website
You may withdraw consent at any time by unsubscribing or adjusting your cookie settings.
5. Third-party services
We rely on trusted service providers that help us operate the website and manage communications:
- Webflow – website hosting and analytics
- Cloudflare – security and content delivery
- Google Analytics – site analytics
- Beehiiv – newsletter distribution and email management
- Zapier – limited automation between systems (e.g., newsletter signups)
- YouTube – embedded educational videos
These providers may process data in Switzerland, the European Union, or other jurisdictions that provide adequate data protection. Where data is transferred outside Switzerland or the EU/EEA, we rely on standard contractual clauses or equivalent safeguards.
6. Cookies and tracking
We use cookies and similar technologies to make the site work properly and to understand how visitors use it. Essential cookies are set automatically; analytics and marketing cookies are used only with your consent. You can manage or withdraw your consent through your browser settings or our cookie banner.
7. Data retention
We keep personal data only as long as necessary for the purposes outlined in this policy—for example, while you remain subscribed to our newsletter or as needed for analytics.
8. Your rights
Depending on where you live, you may have the right to:
- Request access to your personal data
- Ask for corrections or deletion
- Withdraw consent
- Object to certain types of processing
- Lodge a complaint with a supervisory authority
To exercise these rights, please contact us.
9. Data security
We apply technical and organizational measures to protect personal data against unauthorized access, loss, or misuse. Data transmitted over the internet, however, can never be guaranteed 100% secure.
10. Updates to this policy
We may update this Privacy Policy from time to time to reflect new practices or legal requirements. The latest version will always be available at https://maearth.com/privacy.