MA EARTH — FUNDING ROUND 3
Campaign toolkit
A field guide for project teams raising on Ma Earth — how the round works, how to rally your community, and how to build trust that lasts.
About Ma Earth
Ma Earth is a collective funding platform for community-led regeneration. We connect land stewards with resources to restore ecosystems, protect watersheds, and care for the living world.
Funding Round 3 is the first round Ma Earth is hosting on a platform purpose-built to collectively fund nature. This platform directs the flow of resources into grassroots regeneration, with every donation amplified by matching funds.
$1T funding gap
There is a $1 trillion-per-year gap in funding for nature.Less than 4% of global philanthropy goes to environmental or Earth Care work and less than 1% of that 4% reaches indigenous and local communities directly
Carbon markets are broken. Governments are cutting commitments. The stewards doing the most essential work, rooted in place and tending their land across generations, are the most underfunded.Ma Earth exists to change that.
Round 3 at a glance
$500,000
Matching pool
100
Nature projects
1st
New platform debut
KEY DATES
May 31
Applications close
June 15
Applicants notified
July 1
Round opens, community fundraising begins
July 21
Round closes
August 15
Projects receive matching funds
By 2027
Project work must be completed
IMPORTANT LINKS
Ma Earth Foundation is a tax-exempt foundation in Zug, Switzerland, advancing environmental regeneration, education, and public health. It wholly owns Ma Earth Labs AG, which operates a technology platform developed in partnership with Hypercerts Foundation and open digital infrastructure.
Three funding streams
Ma Earth combines three funding streams to maximize funding for community-led regeneration.
STREAM 1
Crowdfunding
What your community contributes. Reach out to your network, friends, family, colleagues, and other supporters to crowdfund your project.
STREAM 2
Matching funds
Amplifying community support. The more individual supporters a project has, the more funding it receives from the matching pool.
STREAM 3
Bonus funds
One project's success is everyone's success. If all projects in the round collectively reach a collaborative funding goal, every project receives additional funds.
Quadratic funding
Ma Earth distributes matching funds to projects using a mechanism called Quadratic Funding. Quadratic funding redistributes decision-making power from donors to communities, meaning community support directly determines how much funding each project receives from the matching pool.
HOW IT WORKS
With quadratic funding, the number of supporters matters more than the size of donations. Community donations effectively vote for where matching funds flow. The more people who support a project, the larger its share of the matching pool. The matching pool is funded by Ma Earth Foundation and contributing philanthropic partners.
Fees
Ma Earth charges no platform fee, because we want more funds to go directly to regeneration. The only fees are Stripe payment processing fees, which go directly to Stripe.
Tips for crowdfunding
Your campaign is an invitation to your community to join something meaningful. Personal outreach, not just social media, moves the needle.
Message templates
Here are ready-to-use templates for every stage of your campaign. Adapt them in your own voice. These are starting points that you can make your own.
01 Launch message
For friends, family, and close supporters. Personal, warm, direct ask.
02 General community message
For broader networks, newsletters, and social media.
03 Follow-up message
For people who haven't responded. Progress update with a gentle nudge.
04 Request to share
For allies. Includes ready-made text for email, WhatsApp, and social media.
05 Final push message
For the last week. Milestone update, deadline, one clear ask.
Shareable assets
Everything you need to spread the word. We've put together some design assets to help you share with your community. Download images, banners, and more. View a folder with all assets here.
Launch announcement
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How funding is multiplied
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Three funding streams
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How to support
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Round 3 is live
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Campaign banner
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Growing trust
Before a supporter makes a contribution, before a partner reaches out, before a volunteer shows up, they’re asking themselves: can I trust this?
Trust gets built through small signals, repeated over time: a clear story, an updated post, a face behind the work, an organization willing to vouch for what you’re doing.
Here are ten things you can do on the Ma Earth platform to build credibility with supporters, funders, and partners.
All of this data lives on Certified, which means you own it. Take it with you, connect it to other regenerative applications, and build on it outside of Ma Earth.